John D. C. Little
No biography available.
Works (13)

Brandaid

Optimal signal timing for arterial signal systems

The synchronization of traffic signals by mixed-integer linear programming

The Marketing information revolution

Adaptive control systems in marketing

A multivariate adaptive control model

MEDIAC, an on-line media selection system

Models and managers

A media selection calculus

A model of adaptive control of promotional spending

Operations research in marketing

Branch and bound methods for combinatorial problems

A mixed integer linear program for synchronizing traffic signals for maximal bandwidth