David Morgan Gardner

No biography available.

Works (7)

Cover of A proposed model of consumer behavior for study of energy consumption and other non-repetitive purchase decisions

A proposed model of consumer behavior for study of energy consumption and other non-repetitive purchase decisions

Cover of Consumerism, a new force in society

Consumerism, a new force in society

Cover of An exploratory investigation of achievement motivation effects on consumer behavior

An exploratory investigation of achievement motivation effects on consumer behavior

Cover of The marketing concept

The marketing concept

Cover of A basic bibliography on experimental design in marketing

A basic bibliography on experimental design in marketing

Cover of Is the price / quality relationship important ?

Is the price / quality relationship important ?

Cover of Strategic marketing and management

Strategic marketing and management