Jean-Claude Usunier

No biography available.

Works (7)

Cover of Marketing across cultures

Marketing across cultures

Cover of Marketing across cultures

Marketing across cultures

Cover of Introduction à la recherche en gestion

Introduction à la recherche en gestion

Cover of International business negotiations

International business negotiations

Cover of Commerce entre cultures

Commerce entre cultures

Cover of International and cross-cultural management research

International and cross-cultural management research

Cover of International Marketing

International Marketing