Jagdish N. Sheth
No biography available.
Works (50)

Consumption values and market choices
1991

Political marketing

Customer behaviour

The 4 A's of marketing

Customer Behavior
1999

The Self-Destructive Habits of Good Companies
April 26, 2007

Internet Marketing

Firms of Endearment

Customer relationship management

Bringing innovation to market
1987

Chindia rising
2008

Firms of Endearment

Tactics of conflict resolution in family buying behavior

Cross-cultural influences on buyer-seller interaction/negotiation process

Theoretical foundations in marketing ethics

Tectonic shift
2005

Deregulation and Competition

A strategic vision of the wireless industry

Advertising's image -- U.S. and Yugoslavia

Global microeconomic perspectives

A theory of merchandise buying behavior

Research in marketing

Chindia rising

Designing competitive strategies for global marketing

Megatrends in consumer marketing

Malnutrition and marketing

Demographic segmentation of long distance behavior

Winning back your market
1985

Role of motivation research in consumer psychology

Multivariate methods for market and survey research

Why consumer protection efforts are likely to fail?

A multivariate model of multinational business expansion

Should multi-country advertising research be universal or unique?

A market-oriented strategy of long-range planning for multinational corporations

Global organizational theory perspectives

Structural assumptions underlying Fishbein's expectancy-value model of attitudes

Global human resources perspectives

Global operations perspectives

Advances in Telecommunications Management Vol. 3

An integrative theory of patronage preference and behavior

Global macroeconomic perspectives

Psychology of innovation resistance

Measurement of attitude scores from beliefs and importances

Revelance of segmentation for market planning

The Business School in the TwentyFirst Century

A usage based framework for choosing appropriate rotation schemes in factor analysis

Worldwide Wireless Communications (Advances in the Information Industry)

Emerging importance of export marketing for U.S. products / Jagdish N. Sheth

Recent developments in organizational buying behavior

Genes, Climate, and Consumption Culture