John R. Hauser

No biography available.

Works (7)

Cover of Essentials of new product management

Essentials of new product management

Cover of Application of the "defender" consumer model

Application of the "defender" consumer model

Cover of Numerical Methods for Nonlinear Engineering Models

Numerical Methods for Nonlinear Engineering Models

Cover of Applying Marketing Management

Applying Marketing Management

Cover of Competitive advertising and pricing in duopolies

Competitive advertising and pricing in duopolies

Cover of Direct assessment of consumer utility functions

Direct assessment of consumer utility functions

Cover of Metrics to value R&D

Metrics to value R&D