John A. Quelch
No biography available.
Works (26)

Cases in Strategic Marketing Management
May 5, 2000

Cases in European marketing management

Global marketing management

The new global brands
2006

Consumer behavior for marketing managers

Global marketing management

Global marketing management

Cases in product management
1995

Problems and cases in health care marketing

Readings in Modern Marketing
March 15, 2006

Consumers, Corporations, and Public Health

Compassionate Management of Mental Health in the Modern Workplace

All business is local

Cases in Marketing Management and Strategy
June 1996

Greater good

Cases in advertising and promotion management
1983

The marketing challenge of 1992
1990

Marketing management
1993

Sales promotion management
1989

The global market

The marketing challenge of Europe 1992
1991

How to market to consumers
1989

Cases in strategic marketing management

Multinational marketing management

Global marketing management

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