E. Jerome McCarthy
No biography available.
Works (17)
Basic Marketing Case Book
Essentials of Marketing
1997
Basic marketing
1996
Basic Marketing
Essentials of marketing
Applications in basic marketing
Learning aid to accompany Basic marketing
Applications in basic marketing
Instructor's manual to accompany Basic marketing
Applications in basic marketing
Basic marketing
Applications in basic marketing
Readings in basic marketing
Readings and cases in basic marketing
Learning aid for use with Basic marketing
Basic Marketing
Integrated data processing systems