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Vinony

Peter Cheverton

No biography available.

Works (12)

Cover of Key Account Management
Key Account Management
Cover of If You're So Brilliant...How Come your Brand isn't Working Hard Enough?
If You're So Brilliant...How Come your Brand isn't Working Hard Enough?
Cover of Key Marketing Skills
Key Marketing Skills
Cover of Understanding Brands (Creating Success)
Understanding Brands (Creating Success)
Cover of Understanding the Professional Buyer
Understanding the Professional Buyer
Cover of Building the value machine
Building the value machine
Cover of Key account management in financial services
Key account management in financial services
Cover of Key account management in financial services
Key account management in financial services
Cover of If You're So Brilliant ...How Come You Can't Identify Your Key Customers?
If You're So Brilliant ...How Come You Can't Identify Your Key Customers?
Cover of Global account management
Global account management
Cover of Da ke hu
Da ke hu
Cover of Building the value machine
Building the value machine