Mud, sweat, and beers
Popularity 2
From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions.
Alcohol useAlcoholic beverage industryAthletesDrinking of alcoholic beveragesSocial aspectsSocial aspects of Drinking of alcoholic beveragesAnthropologyCultural studiesSports & Outdoor RecreationSports & RecreationAlcohol AbuseSports (Specific Aspects)