A nonparametric approach to perceptions-based market segmentation

Name: A nonparametric approach to perceptions-based market segmentation
Author: Josef A Mazanec, Josef A. Mazanec, Helmut Strasser

by Josef A Mazanec, Josef A. Mazanec, Helmut Strasser · 2000

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Mathematical modelsMarket segmentationBusiness mathematics & systemsMarket researchMarketing - GeneralMarketing ResearchBusiness & EconomicsMedical / NursingScience/MathematicsEconomics - GeneralGeneral(exploratory and nonparametric)