Co-Opetition
by Barry J. Nalebuff, Adam M. Brandenburger · 1996
Popularity 4
A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.
CompetitionCooperationGame theoryStrategic planningCompetitive BehaviorCooperative BehaviorEconomic CompetitionPlanning TechniquesKooperationUnternehmenskooperationWettbewerbSpieltheorie