The business marketing course

Name: The business marketing course
Author: David Ford, David Ford, Pierre Berthon, Stephen J. Brown, Lars-Erik Gadde, Håkan Håkansson, Peter Naudé, Thomas Ritter, Ivan Snehota

by David Ford, David Ford, Pierre Berthon, Stephen J. Brown, Lars-Erik Gadde, Håkan Håkansson, Peter Naudé, Thomas Ritter, Ivan Snehota · 2002

Popularity 4

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MarketingManagementBusiness networksSales & marketingMarketing ManagementBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsMarketing - GeneralSales & Selling - GeneralBusiness & Economics / Sales & SellingMarketing, management