Differential games in marketing

Name: Differential games in marketing
Author: Steffen Jrgensen, Steffen Jørgensen, Georges Zaccour

by Steffen Jrgensen, Steffen Jørgensen, Georges Zaccour · 2003

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Sales & marketingScience/MathematicsMarketingDifferential gamesMathematicsBusiness / Economics / FinanceOperations ResearchMarketing - GeneralAdvertising & PromotionGeneralBusiness & Economics / Marketing / GeneralBusiness & Economics-Advertising & Promotion