UNMANAGEABLE CONSUMER
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'The Unmanageable Consumer' outlines the key Western traditions of thinking about & being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter a radical analysis of contemporary consumerism which suggests that consumerism is fragile & consumers unpredictable.
Behavioural theory (Behaviourism)Consumer issuesMacroeconomicsSales & marketingMarketing - GeneralBusiness EthicsBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsBusiness & Economics / Marketing / GeneralConsumer Behavior - GeneralConsumer behavior