Educating the consumer
a history of the marriage of schools, advertising, and media
Documents, analyzes, and presents an historical argument to explain how schools, sdvertising, and media have together created a consumerist ideology that is central in American life and the driving force of the global ecomomy. --Publisher.
HistoryConsumer behaviorConsumer educationAdvertisingMass mediaAdvertising, historyMass media, united states, historyConsommateursComportementHistoireÉducationSOCIAL SCIENCE