Harvard Business Review on Customer Relationship Management

Name: Harvard Business Review on Customer Relationship Management
Author: Jon R. Katzenbach

Cover of Harvard Business Review on Customer Relationship Management

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This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. - Back cover.

Customer servicesManagement & management techniquesPublic relationsCustomer ServiceCustomer relationsBusiness / Economics / FinanceBusiness & EconomicsBusiness/EconomicsManagementEntrepreneurshipMarketing