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Age of Propaganda

The Everyday Use and Abuse of Persuasion

by Anthony Pratkanis, Elliot Aronson

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Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propagaows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. -- Publisher description.

Persuasion (Psychologie)PropagandePublicite .Opinion publiqueTe le vision dans la propagandePersuasion (Psychology)Public opinionTelevision in propagandaPropagandaAdvertisingMass media, political aspectsOverreding
Age of Propaganda by Anthony Pratkanis, Elliot Aronson — book · Vinony