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The challenger sale

by Matthew Dixon, Matthew Dixon, Brent Adamson

Cover of The challenger sale
Popularity 144

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

Sales managementSellingCustomer relationsVentesGestionVenteBUSINESS & ECONOMICSSales & SellingGeneralIndustrial ManagementManagementManagement Science