Weird ideas that work
Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.
ManagementEntreprisesInnovationsmanagementKreatives DenkenCreativiteitCreativenessGestionCreative ability in businessInnovationsCréativité dans les affairesChangement organisationnelOrganizational change