The Routledge companion to identity and consumption

Name: The Routledge companion to identity and consumption
Author: Ayalla Ruvio, Russell W. Belk

Cover of The Routledge companion to identity and consumption

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Consumer behaviorConsumption (Economics)Identity (Psychology)Identity (psychology)Consumption (economics)ConsommateursComportementIdentité (Psychologie)BUSINESS & ECONOMICSAdvertising & PromotionMarketingGeneral