Applying social cognition to consumer-focused strategy

Name: Applying social cognition to consumer-focused strategy
Author: Paul M. Herr, Frank R. Kardes, Jacques Nantel

by Paul M. Herr, Frank R. Kardes, Jacques Nantel

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MarketingConsumer behaviorCongressesAdvertisingCognitionAdvertising, psychological aspectsBUSINESS & ECONOMICSConsumer BehaviorPsychological aspectsSocial aspects