Handbook of consumer psychology

Name: Handbook of consumer psychology
Author: Paul M. Herr, Frank R. Kardes

Cover of Handbook of consumer psychology

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This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

MarketingConsumer behaviorAdvertisingDecision makingPsychological aspectsConsommateursComportementPrise de décisionAspect psychologiquePublicitéBUSINESS & ECONOMICSAufsatzsammlung