A Handbook of qualitative methodologies for mass communication research
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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
MethodologyResearchSocial sciencesMass mediaHumanitiesMédiasRechercheMéthodologieSOCIAL SCIENCEMedia StudiesCommunicatiewetenschapKwalitatieve methoden