Nudge
La méthode douce pour inspirer la bonne décision
Popularity 6
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.
Consumer behaviorPsychological aspectsLarge type booksChoice (Psychology)EconomicsEconomic aspectsDecision makingEconomics, psychological aspects