The Twenty-First-Century Media Industry

Name: The Twenty-First-Century Media Industry
Author: John Allen Hendricks

Economic and Managerial Implications in the Age of New Media

Cover of The Twenty-First-Century Media Industry

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Mass media, technological aspectsMass media, economic aspectsDigital mediaMass media, social aspects