The Evolution Of Integrated Marketing Communications The Customerdriven Marketplace

Name: The Evolution Of Integrated Marketing Communications The Customerdriven Marketplace
Author: Don E. Schultz

by Don E. Schultz

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Communication in marketingCustomer servicesCommunication en marketingService à la clientèleBUSINESS & ECONOMICSIndustrial ManagementManagementManagement ScienceOrganizational Behavior