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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing Biosystems Biorobotics

by Fabio Babiloni

Cover of Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing Biosystems Biorobotics

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Brain, imagingEconomics, psychological aspectsMarketing