Social Media and Strategic Communications

Name: Social Media and Strategic Communications
Author: Hana S. Noor Al-Deen, John Allen Hendricks

by Hana S. Noor Al-Deen, John Allen Hendricks

Cover of Social Media and Strategic Communications

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Internet marketingSocial mediaCustomer relations, managementPublic administrationInternet advertisingPublic relationsInternetSocial aspectsSOCIAL SCIENCE / GeneralSOCIAL SCIENCE / Popular CultureSOCIAL SCIENCE / Media StudiesOnline social networks