Explorations of marketing in society

Name: Explorations of marketing in society
Author: Gregory T. Gundlach, Lauren G. Block, William L. Wilkie

by Gregory T. Gundlach, Lauren G. Block, William L. Wilkie

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Marketing socialMoral and ethical aspectsSocial aspectsMarketingInteret publicAspect socialConsommateursComportementPublic interestSocial marketingConsumer behaviorAspect moral