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Vinony

Social marketing

by Philip Kotler · 1989

Cover of Social marketing
Popularity 24

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

Social marketingBehavior modificationMarketingMarketing socialSoziomarketingCampagnes publicitairesGedragsveranderingSocial ChangeBehavior TherapyAspect socialOpinion publiqueWerbekampagne