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Marketing for hospitality and tourism

by Philip Kotler, John T. Bowen, James C. Makens · 1996

Cover of Marketing for hospitality and tourism
Popularity 136

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

Hospitality industryMarketingTourismToerismeTourismusTourismeHôtelsGestionLehrbuchAccueil (Tourisme)Marketing turísticoHotéis