Principles of marketing
by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts · 1980
Popularity 1,057
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
ManagementMarketingopen_syllabus_projectStrategisch managementMarketingmanagementTextbooksManuels d'enseignement superieurGestionMarketing, managementHf5415 .k636 2004658.80 Gesamtdarstellung