Mass customization
Defines the parameters of the emerging business strategy, mass customization. This book covers the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.
Business logisticsProduction managementFlexible manufacturing systemsSupply chain managementEngineering economyMarketingIndustrial engineeringEconomicsOperations researchProduct managementCustomer relations