Globalization of consumer markets

Name: Globalization of consumer markets
Author: Salah S. Hassan, Erdener Kaynak, Salah Hassan

by Salah S. Hassan, Erdener Kaynak, Salah Hassan

Cover of Globalization of consumer markets

Popularity 1

No description available.

International business enterprisesExport marketingManagementAdvertisingConsumer behaviorStandardsMarketsEntreprises multinationalesGestionConsommateursComportementGlobalization