Competitive advantage
by Michael E. Porter · 1985
Popularity 109
The author shows executives how to evaluate their company's own competitive position and take action to create a sustained competitive advantage.
Industrial managementCompetitionCompetitionsMarketingConcurrentieStrategisch managementGestion d'entrepriseConcurrenceWettbewerbsvorteilHd41 .p668 1985Hd41 .p668 1998658