Analysing media texts
by Andrew Burn

"In this informative guide, Andrew Burn and David Parker show how multimodality theory can be used to understand how we communicate with each other: through the human body, in speech, gesture or dramatic movement for through technologies of writing, visual design, film, computer games and the internet."--BOOK JACKET.
MethodologyDiscourse analysisMass mediaSemioticsContent analysis (Communication)ResearchResearch, methodologyMédiasRechercheMéthodologieAnalyse de contenu (Communication)Analyse du discours