Marketing strategy

Name: Marketing strategy
Author: Orville C. Walker, John Mullins, Harper W Boyd Jr., Harper W. Boyd, Jean-Claude Larreche, Orville C., Jr. Walker

by Orville C. Walker, John Mullins, Harper W Boyd Jr., Harper W. Boyd, Jean-Claude Larreche, Orville C., Jr. Walker · 1992

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MarketingManagementStrategic planningSales & marketingBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsBusiness & Economics / Marketing / GeneralManagement - GeneralMarketing - GeneralSales & marketing managementMarketing Management