ADVERTISING CULTURES; ED. BY TIMOTHY DEWAAL MALEFYT

Name: ADVERTISING CULTURES; ED. BY TIMOTHY DEWAAL MALEFYT
Author: Brian Moeran

Cover of ADVERTISING CULTURES; ED. BY TIMOTHY DEWAAL MALEFYT

Analysis of the link between advertising and larger cultural forces demonstrating that an understanding of human behaviour is what unites advertisers and anthropologists in their work.

Agences de publiciteAdvertising & PromotionAntropologische aspectenAdvertising agenciesEtnografieAdvertisingPubliciteReclame-industrieBUSINESS & ECONOMICSPublicitéAgences de publicitéSocial aspects