Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Name: Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Author: Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt

by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt

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Marketing, managementMarketing researchMethodologyMarketingMathematical modelsRechercheMéthodologieModèles mathématiquesBUSINESS & ECONOMICSResearchScience économiqueAffaires