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Vinony

Transnational management

text, cases, and readings in cross-border management

by Christopher A. Bartlett, Sumantra Ghoshal, Christopher Bartlett, Julian Birkinshaw, Paul W. Beamish · 1992

Cover of Transnational management
Popularity 45

Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.

International business enterprisesManagementInternationale ondernemingenGestionEntreprises multinationalesInternationales ManagementInternational businessInternational - GeneralBusiness & EconomicsBusiness / Economics / FinanceTextbooksBusiness/Economics