Global and transnational business
by George Stonehouse, Jim Hamill, David Campbell, Tony Purdie
The authors of this work assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.
International business enterprisesMarketingManagementInternational CompetitionStrategic planningBusiness strategyInternational businessMultinationalsInternational Business AdministrationBusiness & EconomicsPolitics / Current EventsBusiness/Economics