News for a change
by Lawrence Marshall Wallack, Lawrence Wallack, Katie Woodruff, Lori Elizabeth Dorfman, Iris Diaz, Lori Dorman
Popularity 2
"This book serves as a blueprint for those wanting to increase the power and effectiveness of their social change efforts. Each chapter is jam-packed with basic principles, practical suggestions, clear examples, and specific tips to help put the power of the news media to work for social change. Most important, it provides approaches that you can apply now. From pitching stories to developing media bites to answering the questions you dread most, this book will help you become a media-savvy advocate. If you think it's time for a change, then News for a Change is the book for you."--BOOK JACKET.
Politics and governmentPress and politicsAdvocacy advertisingSocial advocacyPress and propagandaMedia, information & communication industriesPublic relationsSocial issuesSociologyJournalismUnited StatesMass Communication Media And Politics