Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Name: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Author: Ian Brace

by Ian Brace

Cover of Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

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vii, 288 pages : 24 cm

Marketing researchQuestionnairesMarket surveysMethodologyMarket surveys -- MethodologyQuestionnaires -- Methodology