From promise to performance
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The team that lead the merger of SmithKline Beckman and the Beecham Group into SmithKline Beecham and made it into a leading international healthcare company discuss their actions, thinking, successes, failures, and learnings from the experience.
Pharmaceutical industryManagementSmithKline Beecham PharmaceuticalsIndustrie pharmaceutiqueGestionBUSINESS & ECONOMICSInfrastructureCorporate & Business HistoryOrganizational InnovationOrganizational Case StudiesDrug IndustryOrganization & administration