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Creative Selection

by Ken Kocienda

Cover of Creative Selection
Popularity 48

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era: the Golden Age of Apple.

Inc Apple ComputerCreative ability in technologyProduct designComputer industryHistoryJobs, steve, 1955-2011Apple Computer, Inc.Creative abilityEconomics