End of the Road
BMW and Rover - A Brand Too Far
by Christopher Brady, Andrew Lorenz, Chris Brady · 2001

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Automobile industry and tradeBayerische Motoren WerkeBusiness failuresMG Rover (Firm)MergersRover CompanyHistory of specific subjectsRoad vehicle manufacturing industryTakeovers, mergers & buy-outsUnternehmenskonzentrationRover GroupBMW