Crafting and executing strategy

Name: Crafting and executing strategy
Author: Arthur A. Thompson, A. J. Strickland, John Gamble

by Arthur A. Thompson, A. J. Strickland, John Gamble · 2005

Cover of Crafting and executing strategy

Popularity 50

Explains the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to.

Strategic planningCase studiesBusiness planningImplementationStrategische PlanungStrategisches ManagementEntrepriseÉtude de casPlanification stratégiqueStratégie de l'entreprise