Marketing Strategy and Competitive Positioning (6th Edition)

Name: Marketing Strategy and Competitive Positioning (6th Edition)
Author: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

Cover of Marketing Strategy and Competitive Positioning (6th Edition)

Popularity 15

xv, 569 pages : 27 cm

Marketing, managementBusiness planningMarketing -- ManagementTarget marketingMarketing -- GestionCibles (Marketing)Business and ManagementMarketingstrategiePositionierungWettbewerbsstrategie