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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

by W. Chan Kim, Renée Mauborgne

Cover of The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
Popularity 9

1 online resource (224 pages)

New productsMarketingMarket segmentationSegmentation du marchéBUSINESS & ECONOMICS -- Industrial ManagementBUSINESS & ECONOMICS -- ManagementBUSINESS & ECONOMICS -- Management ScienceBUSINESS & ECONOMICS -- Organizational Behavior
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader by W. Chan Kim, Renée Mauborgne — book · Vinony