The Routledge Companion to Ethnic Marketing

Name: The Routledge Companion to Ethnic Marketing
Author: Ahmad Jamal, Lisa Peñaloza, Michel Laroche

by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

Cover of The Routledge Companion to Ethnic Marketing

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Ethnic marketsEntrepreneurshipSocial aspectsConsumer behaviorCulture and globalizationMarketsCultureGlobalizationMagasins d'alimentation ethniquesEntrepreneuriatAspect socialConsommateurs